Build Your FU Money Plan
More income. More options. Less dependence on one paycheck, a handful of clients, or constant active work.
Decentralize the paycheck.
If losing your paycheck would turn your life upside down, that’s too much power in one place.
FU Money Plan is for people who want more ways to earn and enough options to pivot, pause, or change gears. You can keep your job. You don’t have to become a full-time entrepreneur or spend your life creating content.
I write about choosing ways to earn that could actually work for you: what they require, what you could keep after costs, how much time they take, and what you would own.
We start with the life you want, the income you need, and the trade-offs you’ll accept. Then we look at what could pay for it.
I have zero interest in selling you a “freedom” business that requires spending all day online talking about how great freedom is.
What you’ll learn here
I help you figure out:
Which ways of earning could fit your life. Start with the income you need, the time you have, and the work you’re willing to do. Then look at your skills, experience, assets, and opportunities.
What’s worth testing. Compare the costs, workload, potential take-home income, and evidence that someone will pay before committing months to an idea.
How to become less dependent. Build financial runway, other ways to earn, and things you own that could keep earning beyond the hours you personally deliver.
A profitable business can take every evening you wanted to spend with your family. A digital product can take months to build and barely sell. Having a big audience doesn’t mean you know how you’ll pay next month’s bills.
I look at what you actually keep, how much work it takes, and what happens to the income if you need to step away. Those are things you should know before deciding what to build.
Who’s behind FU Money Plan?
Why learn from me?
I became a millionaire before 30, then walked away because it didn’t make me happy. That experience changed what I was willing to give up to earn money.
I’ve been a CMO, co-owned and helped grow an eight-figure agency, and worked with brands including Apple, HP, Sephora, Samsung, and REI.
Then I used myself as the guinea pig. Over nine years, I tested 12 income streams and made six pivots across consulting, services, products, courses, communities, and fractional work. Some made good money. Some I would never build again. FU Money Plan grew out of those experiments, including the costs and mistakes.
I’m also a mother of four. I know what it means to build something around caregiving, competing responsibilities, and interrupted concentration. A plan that assumes you have unlimited time won’t get very far with me.
At 42, I changed countries and rebuilt my life from zero. I’ve been through loss, divorce, debt, and a difficult childhood. I’ve also spent $8,650 trying to get hired and experienced how quickly professional visibility can disappear when your title and company disappear. I went from professionally invisible to becoming a three-time LinkedIn Top Voice.
That’s the experience I bring when we look at your options. I want to know what you could earn, what it would take, and whether you’d want to keep doing it. If I think an idea could leave you overworked, financially exposed, or dependent on someone else all over again, I’ll tell you.
You decide which direction to take. I provide guidelines, tools, and support to help you compare your options and test them.
For my full background, visit my LinkedIn profile.
Start learning at your own pace
Start free for stories, lessons, and practical ideas to help you figure out what you could build and how it could earn.
Paid subscribers get detailed income-model breakdowns, numbers, receipts, and tools to compare the costs, workload, and potential earnings before committing time and money.
Subscribe to FU Money Plan.
Work through a specific problem with my books. 📚
The FU Money Plan Audit — Book 1: Assess your finances, runway, and dependencies so you can see where you’re exposed and what you can afford to do next.
Time Is Money: Use The Time Is Money System by FU Money Plan to spot where your time is going, cut busywork, and make room for work that helps you earn—and the life you’re earning for.
Two ways to work with me
Enroll In An FU Money Plan™️ Program
The programs follow the progression from choosing a direction to developing an offer to growing its sales. Start where you are—you don’t need to take all three.
Each program is a 30-day sprint built around a clear outcome, with live Zoom calls, one-on-one support, and community chat to work through questions and decisions with me and the group. These are working programs, not courses: you apply the work to your own situation throughout the sprint.
1. Choose how you want to work and earn.
You want more ways to earn—or a different working life—but need to figure out what makes sense for you. You might want to keep your job and add another income stream, diversify your business, work toward leaving employment, or explore going all in on entrepreneurship.
Inside Life, Work & Income by Design, we work through the life you want, the income you need, your available time, and the trade-offs you’ll accept. We compare ways to earn and decide what’s worth testing.
After four weeks, you leave with clear priorities, a practical 12-month FU Money Plan, and your first experiments.
2. Develop something people will pay for.
You’ve chosen a direction and need to develop a new product or program, turn an existing service into your own method, or improve an offer that isn’t selling.
Inside Build Your Intellectual Property, we develop your approach, define your buyer and the outcome you deliver, and work through format, pricing, and packaging. Then we test the offer with paying customers.
3. Grow sales of an offer you’ve already sold and delivered.
You have an offer that paying customers have bought and used. Now you want more buyers.
Inside Market, Launch & Sell, we work on reaching potential buyers, building your pipeline, converting inquiries, and following up. You develop a practical marketing and sales plan for your next launch or campaign.
Small groups. Enrollment by application.
We organize these cohorts in four-week sprints, with small, dedicated groups and highly personalized support. These are live working groups with set start and finish dates. We don’t offer ongoing enrollment or a self-paced course.
We limit places so each participant gets individual attention, and we’re selective about who joins each group. Register your interest below, and we’ll get back to you to see whether one of our upcoming sprints is a good fit for you.
Get strategic marketing help for your company
You have an established business and need help with a specific marketing project.
I take on selected consulting projects and brand collaborations for companies generating at least $500,000 in annual revenue, with project budgets starting at $5,000.
Projects can include newsletter funnels, go-to-market plans, LinkedIn or content strategy, and brand collaborations.
Company engagements are flat-fee and project-based. I don’t offer hourly services. One-on-one support for individuals is available within my FU Money Plan programs.
Unsure where to begin?
Take the free FU Money Assessment to see your current dependencies and where you need more options.
Get your FU Money score: see where you stand on income, ownership, and freedom of choice.
Spot your dependencies: identify where losing a paycheck, client, or platform could leave you exposed.
Find your starting point: see where you need more control so you can begin building your plan.
It only takes a few minutes. Get your free FU money score.
What readers say about FU Money Plan
