Welcome to FU Money Plan
You probably don’t need more ideas.
You may already have the career, consulting work, audience, offer, newsletter, book idea, product, side business, or several of them.
FU Money Plan is about figuring out what deserves your time, what actually needs to make money, and how to build enough income, ownership and options that you’re not dependent on any one job, client, business or platform.
I’m already building, but I’m pulled in too many directions
You have ideas. Probably too many.
You’re creating content, thinking about offers, growing an audience, considering products, taking courses and trying different ways to make money.
The harder question is what deserves your attention now, what is actually likely to make money, and what you should stop doing.
Start here:
What Could You Actually Get Paid For?
How to look at your expertise commercially instead of turning every idea into another project.
12 Ways I’ve Made Money Outside a Paycheck
What worked, what didn’t, what I’d never do again, and which models I’d consider now.
I Didn’t Quit My Job to Follow My Passion
Why building additional income is usually more practical than blowing up your life.
I’m trying to decide which business model makes sense
Maybe you already know what you can sell. The question is how you want to sell it.
Consulting, services, products, subscriptions, advisory, licensing and audience businesses all make money differently. They also create very different jobs for the person running them.
Start here:
The FU Money Guide to Business Models 🔒
How the major models make money, what they require, and the tradeoffs behind each.
How to Make Money Without Personally Delivering Every Dollar 🔒
The different ways businesses create leverage, and what “passive” income actually requires.
I’m self-employed, but my income still feels fragile
You escaped the paycheck. Unfortunately, every month still starts at zero.
Maybe too much revenue comes from one client. Maybe you have to keep selling your time. Maybe you have plenty of activity but no dependable way to turn it into revenue.
Start here:
Build a Revenue Floor
How to create a more dependable base underneath self-employment income.
Why Your Business Keeps Starting at Zero Every Month 🔒
The structural reasons income stays unpredictable and the models that can help.
How Much Revenue Is Too Much From One Client?
How to think about concentration risk before your biggest client disappears.
I want another way to make money
You know you have useful experience. You may even have several things you could monetize. You’re trying to decide which opportunity is worth pursuing without creating another job you hate.
Start here:
What Could You Actually Get Paid For?
A practical way to find income opportunities in what you already know.
12 Ways I’ve Made Money Outside a Paycheck
A look at the economics and tradeoffs behind different income streams.
I want to understand what actually makes money
Revenue screenshots are easy. The economics underneath them are usually more interesting.
Start here:
Can You Actually Make a Living From Paid Subscriptions?
The math behind $8/month and why audience size changes everything.
$300K Revenue Sounds Great. How Much Did You Keep?
Why margins, hours, dependency and risk tell you more than the topline number.
The Business Models That Look Passive Until You Actually Build One 🔒
Want the deeper breakdowns?
Most of my essays and ideas are free.
Paid is where I get into the mechanics: business-model breakdowns, real revenue and expense numbers, income-stream experiments, decision tools and the tradeoffs behind how people actually make money.
Get the receipts →